Tools for Effective Advocacy: Media Training 101

WEBINAR

Thursday, May 20, 2021
6:00 p.m. to 7:00 p.m.
Register to attend: info@desertcoalition.org

Join the California Desert Coalition (CDC) via Zoom on Thursday, May 20 from 6:00 p.m. to 7:00 p.m. to learn about how to write and speak effectively in the media about desert conservation and the need to protect the landscapes we love.

Caitlin Scott – an expert in media relations, strategic communications, digital communications, and crisis communications – will teach you the tips and techniques to write and submit effective Letters to the Editor (LTEs) and OpEds, draft and self-publish articles, and speak to members of the media.

This training will empower you to be a strong advocate for desert conservation issues by using the power of media to raise awareness. You will understand how to craft and center a clear and compelling message, and drive the narrative whether in writing or in an interview, quote, soundbite, or conversation.

Keynote Speaker:

Caitlin Scott, Vice President, Full Court Press Communications

Caitlin Scott joined Full Court Press (FCP) in 2015, bringing with her an extensive background in public relations and public affairs. FCP is one of the leading communications consultancies for environmental and social justice organizations in California. Throughout Caitlin’s tenure at FCP, she has worked on issues ranging from economic justice and affordable housing, to community-building and ecosystem restoration.

With her expertise in media strategy and media relations, Caitlin has placed stories for clients in the Washington Post, San Francisco Chronicle, Mercury News, and the Sacramento Bee, among others. She also leads planning, media relations and outreach for large-scale national conferences including the successful launch of the Hewlett Foundation’s Open Rivers Fund, a program to support dam removal projects throughout the American West. Her client list also includes Tipping Point Community, All Home, Conservation Lands Foundation, East Bay Community Energy, First 5 Alameda, Resources Legacy Fund, The Pew Charitable Trusts, and Amazon.

Prior to FCP, Caitlin worked in corporate public relations and public affairs firms based in Washington, D.C. and San Francisco. She holds a B.A. in Political Science from the University of California, Davis.

WEBINAR